Every piece of software you use came with decisions already made. Where your files are allowed to live. What counts as important in your inbox. Whether the songs you collected can go with you if you leave. Somebody settled all of that, years ago, in a room you weren't in, and it arrived looking like the natural order of things.
Some of those decisions are there to hold onto you. Leaving is made difficult on purpose, and the distance between two services that could easily talk is often the whole business model. That difficulty was built. Somebody was paid to build it.
Some are there to take something. What you do all day is recorded, kept, and sold, and none of that happens where you can see it. Your own life comes back to you as a product someone else is selling, and nobody ever asked. It was never theirs to decide.
And some are just old. Read and unread has been the shape of email for forty years, and it has never once told anyone whether something actually needed them. Priorities come as a ranked list because lists are what we had. Nobody chose either of those. They were inherited, and everything since has been built on top of them, which is why every new app feels like the last one with nicer buttons. Go back to the assumption and ask whether it was ever right, and what comes out isn't an improvement. It's a different thing, and it fits the way people actually work.
All of it is the same thing in different clothes: a choice about your own life that you didn't get to make. That's what the apps on this shelf are about. Not better versions of what's out there. Different starting points, and whatever follows from taking them seriously.
None of this was commissioned, which is the point. Nobody was paying, so nothing had to be compromised, and what came out is the clearest look at how this shop thinks.
Poof
Mac and iPhone
Poof is an email app for Mac and iPhone that asks one question of every message: how much does this need you right now? Each email is read properly and put in its place by that answer, so the bill due tomorrow sits above the newsletter you opened last week. There are no folders to file into and no rules to write. Read and unread stop mattering, because they never told you much anyway. The reading happens on your own computer.
Jingle lets you send someone a song without worrying about what they listen on. You share it from Spotify, they open it in Apple Music or YouTube Music, and it's the same song. Playlists can live on every service you use and stay in step as you change them. It's for friends who never settled on one app, and shouldn't have to.
Fettle is a kettlebell workout app for iPhone and Apple Watch. Every exercise is drawn as a moving stick figure you can watch from the side, the front, or three quarters on, so you can see exactly how a move should look without squinting at a stranger in a video. Build a workout, follow it through, and keep a record of what you did.
Piggy sits quietly on your Mac and lets your apps use the AI subscription you already pay for, instead of each one billing you separately for every word. Your app asks Piggy, Piggy asks the AI tool on your Mac, and the answer comes back to you. It's the piece that lets the small, personal software you run for your own work, like Poof, think without a meter running.
Lighthouse starts from a simple doubt: a ranked list tells you what comes first, but not by how much. Its first tool, PrioritEyes, lays a team's priorities out as a canvas of bubbles instead. Size is importance, risks gather on the surface, and the people carrying the work ring the edge, so the whole picture reads at a glance. It's a view of the work, not another system to keep fed.
Every Wednesday in summer, dozens of bars and restaurants in Center City Philadelphia run a happy hour together, and the question is always the same: which ones can you walk between in one evening? This map puts all 68 on one screen and groups them into small clusters a short stroll apart, so you can pick a strip and go.